Über den Studiengang
The Marketing (by sectors and industries) program is designed to prepare professionals capable of developing and implementing marketing strategies across various industries and service sectors. The program covers consumer behavior, market research, branding, digital marketing, pricing strategies, and product and service promotion.
Students learn to analyze industry-specific marketing approaches (IT, banking, manufacturing, retail, services, etc.), make data-driven decisions, and develop innovative marketing strategies. Special focus is placed on digital platforms, social media, and modern promotional tools.
Career Opportunities
Graduates can pursue careers as:
- marketing managers or brand managers;
- digital marketing specialists;
- market research analysts;
- advertising and PR specialists;
- product marketing managers;
- business development specialists;
- marketing analysts in consulting companies;
- marketing department staff across industries (banking, IT, FMCG, services).
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