Marketing

The Bachelor’s Degree in Marketing is an undergraduate programme that provides students with theoretical and practical knowledge of marketing. Throughout the programme, students gain in-depth knowledge of such areas as market research, consumer behavior, product and service promotion, branding, advertising, and digital marketing.

The Bachelor’s Degree in Marketing includes:

Market Analysis: studying market conditions and demand, and identifying target audiences.

Consumer Behavior: analyzing customer behavior and the decision-making processes of consumers.

Branding and Advertising: creating brands, positioning them in the market, and developing and implementing marketing campaigns.

Digital Marketing: promoting products and services on the internet and social media, using SEO, SMM, and other digital tools.

Strategic Marketing: developing market strategies and successfully positioning a company in the market.

Graduates with a Bachelor’s degree in Marketing can work as marketing specialists in advertising agencies, companies, manufacturing businesses, and other organizations and industries.