About the programme
The Bachelor’s degree program in Marketing is focused on the study of market relations, consumer behavior, promotion of products and services, advertising, sales, brand management, and marketing research. During the program, students acquire knowledge and skills in market analysis, developing marketing strategies, using digital marketing tools, and identifying customer needs.
Graduates of this program can work in marketing departments of enterprises and organizations, advertising agencies, trading companies, service sectors, e-commerce, research centers, and business management systems. The program aims to prepare qualified specialists capable of analyzing market demand, managing marketing projects, and developing competitive business solutions.
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