About the programme
This program teaches students how to effectively promote products and services in a modern market economy, deeply analyze consumer needs, study market trends, and develop marketing strategies that ensure competitive advantages. The curriculum covers subjects such as marketing fundamentals, advertising, branding, sales management, digital marketing, international marketing, and services marketing. Students gain practical experience through projects, market research, and strategic planning to solve real-world problems. Graduates will possess innovative thinking, analytical skills, and creativity, enabling them to work effectively in public and private sector organizations, advertising agencies, trading companies, and consulting firms.
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