Marketing

Programme Description

60411200 – Marketing is a bachelor's degree programme aimed at training specialists in studying the market activities of enterprises and organizations, analysing consumer needs, and effectively promoting products and services. At Karshi State University, this programme is offered through the Department of Tourism and Marketing within the Faculty of Economics.

Curriculum and Study Plan

During their studies, students take the following courses:

• Fundamentals of Marketing;
• Marketing Research;
• Digital Marketing;
• Consumer Behaviour;
• Advertising and Public Relations;
• Sales Activities;
• Management;
• Business Planning;
• Marketing Communications;
• Information Technologies;
• Professional Internship.

Students also develop skills in market analysis and marketing strategy development.

Learning Outcomes

Upon completion of the programme, graduates will be able to:

• study and analyse markets;
• develop marketing strategies;
• organize advertising and promotional campaigns;
• assess consumer demand;
• manage marketing projects;
• use digital marketing tools.

Career Opportunities

Graduates may work as:

• Marketing Specialist;
• Marketing Manager;
• Advertising Specialist;
• Brand Manager;
• Sales and Marketing Officer;
• Marketing Analyst;
• Marketing Specialist in business enterprises.

Graduates may also continue their studies at the master's level.