Marketing

Programme Description

70411201 – Marketing is a master's degree specialization aimed at preparing highly qualified professionals capable of developing marketing strategies in a market economy, analyzing consumer behavior, effectively utilizing digital marketing tools, and enhancing the competitiveness of enterprises and organizations. The specialization covers issues related to the scientific organization and management of marketing activities.

Curriculum and Study Plan

During their studies, master's students acquire knowledge and skills in the following areas:

• Marketing Theory and Methodology;
• Strategic Marketing;
• Marketing Research;
• Digital Marketing;
• Brand Management;
• Consumer Behavior;
• International Marketing;
• Marketing Communications;
• Marketing Analysis and Forecasting;
• Business Analytics;
• Research Methodology;
• Scientific and Pedagogical Activity.

Learning Outcomes

Upon successful completion of the programme, graduates will be able to:

• develop and implement marketing strategies;
• analyze market conditions and trends;
• conduct marketing research;
• effectively use digital marketing tools;
• manage the marketing activities of enterprises;
• conduct scientific research and apply its results in practice.

Career Opportunities

Graduates may pursue careers as:

• marketing managers;
• heads of marketing departments;
• brand managers;
• marketing analysts;
• digital marketing specialists;
• consultants in consulting companies;
• lecturers and researchers in higher education institutions.